Starting a business is hard work from the word goes. Customers walk through your venture’s front door; this is no easy task.
While that is a significant step to success, the remaining and most crucial bit is maintaining your customers. After research, some retailers had a lot to share on their strategies of keeping customers coming back for more.
It would be best for new business aspirants to learn from this comprehensive article. Read on.
Offer Immediate Gratification
One fashion retailer expert stated that the best way to bring a customer back is to offer them gratifications immediately or even incentives.
This involves giving discounts, promo codes, buy one free upon their return, and even a membership where they will be receiving discounts and special offers.
The point here is making customers feel rewarded and assuring them of value and something on top every time they visit your business.
Usually, you don’t have to cut down on prices but instead be creative in your rewards. Preferably, you could upsell some items or offer discounts on specific brands. This way, it becomes a win-win situation.
A Destination Instead Of a Store
While rewards are a sure way of bringing back your customers, you should also entice their experience in your store. Instead of few minutes of buying and leaving the store, it would be best to plan for occasional events where your customers will spend more time in-store.
Consequently, as a fashion venture, it would be best to plan for a fashion show. This way, you will showcase your favorite and best brands in different ways to enlighten the customers on their shopping ideas. While at it, ensure they are having a good time by offering drinks, music, and meals.
Conversely, you can add in-store services apart from purchasing. For instance, a shop that deals with household stuff could offer key-cutting, tool repairs, and rentals. This will also ensure your customers come back for other services.
Keep In Touch
Do not ignore a customer until their next visit; if at all, it will happen. Instead, it would be best to be on their business by sending business emails and reminders. Better still, if you happen to know the birthday or anniversary of your customer, it would be best to send them a warm wish on an actual day.
It would help if you looked for a program that has customers collecting rewards. This way, you will have a duty to remind them to come and collect their rewards or more points due to new and better offers. It will require a high level of creativity and commitment to keep your customers glued to your products or services.
Engage With Customers Online
Usually, social media is a powerful drive for in-store clients in most businesses. According to statistics, nearly half of the world’s population now uses social media. This means that social media is powerful enough to make or break your business.
If your business is on any social media platform, it is your role to engage your customers by answering their different queries and elaborating more. Even better, give out rewards on social media and have people come to collect them physically.
Overall, be responsible for your business and go out of your way to maintain your newly found customers.